Part 4. Intergrated Transactional Content

Marketing Objective:

1)Increase website sales for the Glacier Heli-hike product by $60,000 over a 3 month period, finishing by April 30^th 2022.

The sum of 60K equates to selling an additional 40 Glacier Heli Hike Trips per month which can be measured through revenue and sales data on Google Analytics and through FJGG’s online booking software. This will be discussed in greater depth in Question 2.

The marketing campaign consists of the creation of a promo video which can be utilised across multiple platforms and will be used in short formats for social media awareness campaigns. There's an infographic created to keep consumers interested in the product during the consideration stage, and to provide downloadable content. Lastly, a conversion driven image has been created to push warm consumers into purchasing the Glacier Heli-hike product.